تلفیق مدل تحلیل پوششی داده ها و درخت تصمیم به منظور ارزیابی واحدهای مبتنی بر تکنولوژی اطلاعات

In order to evaluate the performance and desirability of the activities of its units each organization needs an evaluation system to assess this desirability and it is more important for financial institutions, including information technology-based companies. Data envelopment analysis (DEA) is a non-parametric method to measure the effectiveness and efficiency of decision-making units (DMUs). On the other hand, data mining technique allows DMUs to explore and discover meaningful information, which had previously been hidden in large databases. . This paper presents a general framework for combining DEA and regression tree for evaluating the effectiveness and efficiency of the DMUs. Resulting hybrid model is a set of rules that can be used by policy makers to discover reasons behind efficient and inefficient DMUs. Using the proposed method for examining factors related to productivity, a sample of 18 branches of Iran insurance in Tehran was elected as a case study. After modeling based on advanced model the input oriented LVM model with weak disposability in data envelopment analysis was calculated using undesirable output, and by use of decision tree technique deals with extracting and discovering the rules for the cause of increased productivity and reduced productivity.